NEWS /
Elia is now 10 years !
>> Brussels — May 2011
More than just a milestone.
Looking back at such a success story the idea is to soon got the sparks flying with internationalization, expertise, ambition …
So many words that are becoming the core of Elia’s corporate profile.
Generis is designing an invitation/poster which stands out with a punchy concept.
EIM Annual Report 2010
>> Brussels — May 2011
Generis has been selected for designing the Annual Report 2010 of EIM, the European Rail Infrastructure Managers.
The objective was to to promote a vision of moving up and forward. This is realised through a dynamic photographic styling, capturing the performance of rail infrastructures. The overall look and feel is dynamic, visually engaging and most of all inspirational for its intended audience.
It works to position the organisation as professional, forward looking and community focused.
Optimol Lubrication
>> Brussels — January 2011
As a player in the industrial lubrication sector, Optimol Lubrication needed to establish themselves as masters of maintenance in the marketplace. We were tasked with developing a brand identity and print literature to position Optimol Lubrication as an assured, confident and solution oriented business, focussed on their reputation for excellence. The identity feels clean, solid and to the point. It confirms Optimol Lubrication’s success at providing long term added value to their audience.
“This was an outstanding collaborative experience.
I am very grateful to you all for these exceptional moments. I felt such a curious alchemy supporting us. We managed to create and to go much beyond our targets.
It was a pleasure again !!”
Didier Thomas - Managing Director Optimol Lubrication


Eurelectric 2011
>> Brussels — January 2011
A close collaboration with Generis on high-end documents covering industrial and economical processes in the long term, up to 2020, 2030 and 2050.
Beyond the successful design of the corporate identity of the representation office in Brussels, Generis continues to be involved in defending the identity of this key industrial sector which is facing multiple stakes with an impressive industrial dynamism.
Just published: the Annual Report 2010 !!


European Wind Integration Study (EWIS)
>> Brussels — April 2010
Generis is developing the publications of the European Wind Integration Study (EWIS). A publication project managed by ELIA.


Eurelectric annual report 2009 published
>> Brussels — February 2010
Generis has produced the annual report of the Union of the Electricity Industry in Europe for the sixth consecutive year.
In terms of editorial format and design, this edition is shaped by a more journalistic approach: the content is structured around the year’s key themes and events.
The information on the organisation’s action to raise awareness within public institutions is conveyed in tangible terms relating to major industrial and political challenges.

Sandrine Falmagne steps in
>> Generis — February 2010
Sandrine Falmagne is joining Generis as senior designer / project manager. Much of Sandrine’s experience is in print and identity design. Graduated in Graphic Design in Montréal after a degree in Interior Design (Académie des Beaux-Arts de Bruxelles), Sandrine has deployed her talent during twelve years among prominent communication agencies in Brussels, designing for clients such as Amcham, CEN, CEFIC, Clearstream, la Croix-Rouge, DG Enlargement, EFQM, Eureka, Eurofer, Eurometaux, European University Association, IISI, Master Card, St Jude Medical and TetraPack.
Sandrine is replacing Matthieu Goedefroot who is living Generis after nine years of oustanding work.
Welcome Sandrine ! Goodby Matthieu !
Lime green for the Musée Charlier
>> Brussels — January 2010
Generis is creating the new visual identity for the publications of the musem. A new climate, made of bright colors, shades of live artists mixing up with gorgious pieces of quite a range of impressive masters. A new glance for this charming museum of the Brussels’ uptown scene.

A new look for Eurelectric
>> Brussels — June 2009
Generis has redesigned the visual identity of the Union of the Electricity Industry in Europe. The new logo reflects the dynamic nature of the electricity industry in an environment shaped by rapid change and its positioning in terms of the wider public interest at European level.


Two new walking maps available
>> Brussels — May 2009
The walking maps for the communes of Schaerbeek and Anderlecht were presented to the press before being distributed to the residents.
Generis has designed this range of maps, which currently covers eight communes of the Region of Brussels.
A particularly productive cooperation with the proactive team at the Monuments and Sites Directorate and copywriters Isabelle de Pange and Cécile Schaak. Article


Coudenberg in the limelight
>> Brussels — March 2009
The largest archaeological site of the city of Brussels, located beneath the city’s ‘Place Royale’, has been revamped and is inaugurating inaugurating its new museum.
Generis developed the creative concept for this refurbishment. We designed the lighting plan for the complete site, the entire information system and the scenography of the museum.
An multifaceted assignment of particular complexity in this listed buildingé.
A three-year project shaped by a particularly close, fruitful and harmonious cooperatione.




