Establish a link between the objectives, the operations on the ground and the external expectations
Aiming at excellence / emphasising key assets / creating scope / asserting identity /
>> visual identity / institutional communication / publications
Generis has been selected for designing the Annual Report 2010 of EIM, the European Rail Infrastructure Managers.
The objective was to to promote a vision of moving up and forward. This is realised through a dynamic photographic styling, capturing the performance of rail infrastructures. The overall look and feel is dynamic, visually engaging and most of all inspirational for its intended audience.
It works to position the organisation as professional, forward looking and community focused.
Generis is in charge of the creative management of the Walloon Region’s international visibility campaign, which is designed to present the economic advantages and the potential of the region to a worldwide audience of top managers and decision makers.
A strong focus on values, space to grow and economic advantages: a campaign targeting the expectations of international business groups and more particularly a polished calling card for the Walloon Region.
The project, commissioned by the Wallonia Export and Investment Agency, includes specific adaptations for the Agency’s two key areas of activities. These communication tools showcase the competitiveness centres and the newly developed incentives.
Our partners for the second stage of this project: Apropos (Valérie Constant) for the editorial aspects and Zorn Production International (Serge Dietrich) for the audiovisual components.
The European Commission’s Directorate-General for Enterprise commissioned Generis to redevelop its visual identity in order to reflect a greater emphasis on SMEs and emerging markets. The graphic language hints at a setting shaped by information technology. Its structure is particularly efficient and optimally aligned with the operational model of a public institution working at international level.
The graphic manual was based on the design management principles set out by Generis. It is a precise, practical and efficient reference document which ensures the coherent application of the new visual identity.
Generis was awarded a framework contract for the production of activity reports.
An assignment devoted to visual identity for this series of publications produced on behalf of the Spatial Planning and Housing Directorate (Direction de l’Aménagement du Territoire et du Logement), following up on a range of earlier publication projects commissioned by the Monuments and Sites Directorate (Direction des Monuments et Sites) and the Human Resources Directorate (Direction des Ressources Humaines).
A high-quality imprint which reflects the vast range of interconnected study programmes and areas of competence at the service of the City of Brussels and its residents.
Generis handled the annual reports of the Commissariat-General for International Relations (Commissariat Général aux Relations Internationales, CGRI) from 2005 to 2007.
A new graphic identity was developed in order to present the Commissariat’s activities from a different angle.
Walloon Region:
Brussels-Capital Region:
EIM - European Rail Infrastructure Managers
