4101-pf

< Back

Next >

Picture 1 of 9

How to be completely clear about what’s inside

Generis developed the new visual identities of two major ranges of generic products for their respective domestic markets: France, in 2003, and Italy, in 2008. The marketing approach focused on the revolution in the prescription market, where the extended scope for pharmacists to prescribe medication translates into a greater need to convince consumers.

Visual cues clarifying key questions for patients (photos of the primary packaging prominently displayed on the box and creation of pictograms for dosage specifications) proved to be a valuable asset. They are backed up by a system of accompanying pictograms and colour codes. The graphic manuals were praised for their precision and their usefulness.

Our agency’s track record in the pharmaceutical sector features a range of other projects related to generic drugs for hospital use, dermatology and contraception.
These projects were handled on behalf of François Jégou (acting for the company Dàlt in Paris and subsequently for Strategic Design Scenarios, Brussels).

>> visual identity, design manual, design management

1701-pf

< Back

Next >

Picture 1 of 2

Exporting expertise

Generis has produced several corporate publications for the European headquarters of the Asian medical instrumentation giant.

These assignments were an opportunity to develop the building blocks of a new visual identity in order to represent the group as a key player determined to establish a prominent position on the European market.

>> corporate communication

1201-pf

< Back

Next >

Picture 1 of 1

Visual identity, made in Generis

Generis has produced the visual identity of the IRIS South Hospital Group, which was created by the merger of four hospitals in the Brussels area.

The design reflects values which resonate with the patients, focusing on quality of care and service rather than on the new administrative structure of the group: a textbook example of customer oriented positioning!

The wading bird was selected as a suitable metaphor because of the attributes that can be associated with its flight (serenity, stability, perspective) and its tranquil grace in general !

>> visual identity