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The advanced maintenance for safe production

As a player in the industrial lubrication sector, Optimol Lubrication needed to establish themselves as masters of maintenance in the marketplace. We were tasked with developing a brand identity and print literature to position Optimol Lubrication as an assured, confident and solution oriented business, focussed on their reputation for excellence. The identity feels clean, solid and to the point. It confirms Optimol Lubrication’s success at providing long term added value to their audience.

“This was an outstanding collaborative experience.
I am very grateful to you all for these exceptional moments. I felt such a curious alchemy supporting us. We managed to create and to go much beyond our targets.
It was a pleasure again !!

Didier Thomas, Managing Director

>> corporate identity, publications, stand

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Europe’s electricity industry and Generis: a powerful partnership!

Generis has created the new visual identity of the Union of Electricity Producers in Europe and handles all the publications of this organisation.

Our agency was brought in to support action aiming to raise institutional awareness of the economic challenges and industrial approaches involved in powering tomorrow’s world. A crucial issue, where communication plays a pivotal role. Generis reinforces this campaign by highlighting the sector’s proactive attitude, the technological advances, the economic added value and the lasting benefits for future generations.

>> visual identity, annual reports, programmes, publications, design management

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No borders for wind energy!

Generis is developing the publications of the European Wind Integration Study (EWIS). A publication project managed by ELIA.

>> visual identity, publications

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We are passionate about research !

Generis handles the publications of the Long-range Research Initiative (LRI) managed by the European Chemical Industry Council (CEFIC): a shared pool of research feeding into top-flight programmes in areas such as smart materials, genomics and the reduction of toxic substances.

In terms of positioning, the aim is to reflect the initiative’s considerable added value while placing health and well-being firmly at the centre of all communication. A strong conceptual approach which translates the industry’s determination to address the key issues linked to the reduction of chemical substances and the avoidance of genetic side effects.

>> conference programmes, publications