>> Brussels — March 2012

Synergrid has commissioned Generis for a project publication.

The publication feels clean, solid and to the point, and contributes to Synergrid’s success at promoting challenging industrial projects to the European decision circles. By using fresh and colourful pictures of transmission applications, Generis has successfully managed to convey Synergrid as an ambitious and visionary project operator.

>> Brussels — January 2012

Realising that their identity was slightly outdated - not reflecting their product excellence, Memolub International approached Generis to create a new brand system.
We have worked with the team of Memolub International to bring strategic insight and branding expertise.
The new identity conveys strengh and energy. It is based on a wide identity system. Product ranges are now following a distinctive identification system so that the selection process of specific products is improved.

Support to Public Affairs

2005 > 2012

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A new look and feel for the main annual publication

Generis has been selected for designing the Annual Report 2010 of EIM, the European Rail Infrastructure Managers.

The objective was to to promote a vision of moving up and forward. This is realised through a dynamic photographic styling, capturing the performance of rail infrastructures. The overall look and feel is dynamic, visually engaging and most of all inspirational for its intended audience.

It works to position the organisation as professional, forward looking and community focused.

>> publications

>> Brussels — May 2011

More than just a milestone.

Looking back at such a success story the idea is to soon got the sparks flying with internationalization, expertise, ambition …
So many words that are becoming the core of Elia’s corporate profile.
Generis is designing an invitation/poster which stands out with a punchy concept.

>> Brussels — May 2011

Generis has been selected for designing the Annual Report 2010 of EIM, the European Rail Infrastructure Managers.

The objective was to to promote a vision of moving up and forward. This is realised through a dynamic photographic styling, capturing the performance of rail infrastructures. The overall look and feel is dynamic, visually engaging and most of all inspirational for its intended audience.
It works to position the organisation as professional, forward looking and community focused.

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The advanced maintenance for safe production

As a player in the industrial lubrication sector, Optimol Lubrication needed to establish themselves as masters of maintenance in the marketplace. We were tasked with developing a brand identity and print literature to position Optimol Lubrication as an assured, confident and solution oriented business, focussed on their reputation for excellence. The identity feels clean, solid and to the point. It confirms Optimol Lubrication’s success at providing long term added value to their audience.

“This was an outstanding collaborative experience.
I am very grateful to you all for these exceptional moments. I felt such a curious alchemy supporting us. We managed to create and to go much beyond our targets.
It was a pleasure again !!

Didier Thomas, Managing Director

>> corporate identity, publications, stand

>> Brussels — January 2011

As a player in the industrial lubrication sector, Optimol Lubrication needed to establish themselves as masters of maintenance in the marketplace. We were tasked with developing a brand identity and print literature to position Optimol Lubrication as an assured, confident and solution oriented business, focussed on their reputation for excellence. The identity feels clean, solid and to the point. It confirms Optimol Lubrication’s success at providing long term added value to their audience.

“This was an outstanding collaborative experience.
I am very grateful to you all for these exceptional moments. I felt such a curious alchemy supporting us. We managed to create and to go much beyond our targets.
It was a pleasure again !!”

Didier Thomas - Managing Director Optimol Lubrication

>> Brussels — January 2011

A close collaboration with Generis on high-end documents covering industrial and economical processes in the long term, up to 2020, 2030 and 2050.

Beyond the successful design of the corporate identity of the representation office in Brussels, Generis continues to be involved in defending the identity of this key industrial sector which is facing multiple stakes with an impressive industrial dynamism.

Just published: the Annual Report 2010 !!