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PORTFOLIO 51
Optimol Lubrication
B-to-B communication



> 01 < 2011

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The advanced maintenance for safe production

As a player in the industrial lubrication sector, Optimol Lubrication needed to establish themselves as masters of maintenance in the marketplace. We were tasked with developing a brand identity and print literature to position Optimol Lubrication as an assured, confident and solution oriented business, focussed on their reputation for excellence. The identity feels clean, solid and to the point. It confirms Optimol Lubrication’s success at providing long term added value to their audience.

“This was an outstanding collaborative experience.
I am very grateful to you all for these exceptional moments. I felt such a curious alchemy supporting us. We managed to create and to go much beyond our targets.
It was a pleasure again !!

Didier Thomas, Managing Director

>> corporate identity, publications, stand



>> Brussels — January 2011

As a player in the industrial lubrication sector, Optimol Lubrication needed to establish themselves as masters of maintenance in the marketplace. We were tasked with developing a brand identity and print literature to position Optimol Lubrication as an assured, confident and solution oriented business, focussed on their reputation for excellence. The identity feels clean, solid and to the point. It confirms Optimol Lubrication’s success at providing long term added value to their audience.

“This was an outstanding collaborative experience.
I am very grateful to you all for these exceptional moments. I felt such a curious alchemy supporting us. We managed to create and to go much beyond our targets.
It was a pleasure again !!”

Didier Thomas - Managing Director Optimol Lubrication


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>> Brussels — January 2011

A close collaboration with Generis on high-end documents covering industrial and economical processes in the long term, up to 2020, 2030 and 2050.

Beyond the successful design of the corporate identity of the representation office in Brussels, Generis continues to be involved in defending the identity of this key industrial sector which is facing multiple stakes with an impressive industrial dynamism.

Just published: the Annual Report 2010 !!

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