We are dedicated to precision.
In corporate communications, precision can make all the difference between the merely adequate and genuine added value / our methodology is based on a spiralling approach homing in on peak performance …
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Generis is an agency specialising in communication and design.
Our activity focuses on non-media communication and branding operations.
• Our approach is methodical, determined and proactive.
• Our dedication helps to resolve complex issues.
• Our products reflect strong values and deep commitment.
In support of your communication strategy /
Generis provides creative and effective solutions to:
• establish or raise the profile of your activities;
• xpress distinctive qualities differentiating you from your competitors;
• achieve strong positioning in terms of attractiveness and performance;
• optimise the visibility of your communication;
• generate leads within your target groups.
Our range of services notably applies to :
• the launch of a new product, service or project;
• the development of information campaigns;
• the creation or adaptation of brand images;
• the design of display areas and showrooms.
Multiple competencies /
• Business-to-business communication
• Public affairs communication support
• Institutional communication
• Event-related communication
• Visual identity
• Scenography.
Interlocking applications /
Generis delivers identification, motivation and persuasion elements in the following areas :
• development of non-media information campaigns
• treatment of information and complete production of publications and websites
• creation and adaptation of brand images (visual identity, logo, graphic manual)
• spatial display of information and scenography
• design management safeguarding the long-term development of your brand identity.
Our agency’s particular strength derives from the fact that we handle projects in both marketing communication and scenography.
An unusual mission statement, which reflects our passion for both disciplines and their respective languages — and our specialised competencies in the areas where signs, images, interior design and new media intersect.
A distinctive company culture /
Generis is a small, multilingual team deeply committed to client relations:
• We maintain direct contact with our clients in English, Dutch or French.
• We take a personal interest in our clients’ communication challenges.
• We work efficiently and apply fair rates.
• In short: we strive to be true partners.
And we have every confidence in this approach.
Public affairs
communication support
2005 > 2011 >
Annual report
> 5 < 2011
PORTFOLIO 47
Coudenberg
Archaeological site
and museum
Reopened after
refurbishment
> 02 < 2009
Off the beaten track in Brussels … take the tour of our underground palace!
Generis was selected to design the visitor infrastructure for the remains and the new museum of the former palace of Brussels, an archaeological site located under the city’s ‘Place Royale’ square.
With services ranging from an initial analysis and the subsequent development of alternative visitor routing scenarios to the scenographic design of the museum, Generis has created an ambitious concept which includes:
. the design of the visual identity and the complete information system;
. the design of explanatory exhibits: audiovisual products and scale models;
. the design of the lighting plan of the archaeological site;
. the design of the museum’s scenography and furniture.
Our concept was elaborated with the utmost respect for the specifications linked to the preservation of the archaeological exhibits and the constraints associated with this listed heritage site.
A scenographic concept in perfect harmony with the venue, highlighting the unique destiny of these historic monuments as well as the curious burial of rue Isabelle, which used to be open to daylight.
>> scenography, visual identity, lighting plan, design management
PORTFOLIO 38
Wallonia Export and Investment Agency
International campaign
Support for foreign investments
2004 > 2010 >
Wallonia Export and Investment Agency
International campaign
Support for foreign investments
2004 > 2010 >
Wallonia’s international visibility campaign 2.0
Generis is in charge of the creative management of the Walloon Region’s international visibility campaign, which is designed to present the economic advantages and the potential of the region to a worldwide audience of top managers and decision makers.
A strong focus on values, space to grow and economic advantages: a campaign targeting the expectations of international business groups and more particularly a polished calling card for the Walloon Region.
The project, commissioned by the Wallonia Export and Investment Agency, includes specific adaptations for the Agency’s two key areas of activities. These communication tools showcase the competitiveness centres and the newly developed incentives.
Our partners for the second stage of this project: Apropos (Valérie Constant) for the editorial aspects and Zorn Production International (Serge Dietrich) for the audiovisual components.
>> campaign concept, booth, publications, design management
PORTFOLIO 33
Museum of Glass, Charleroi
Reopened after refurbishment
Museum of Glass, Charleroi
Reopened after refurbishment
> 02 < 2007
The myriad facets of glass
Generis has created the scenography of the Museum of Glass in Charleroi.
Our concept explores the key characteristics of this brilliant material by playing with combinations of reflection, transparency and lustre.
A scenography which creates space and rhythm for this vast collection with its comprehensive coverage of the broad spectrum of distinctive techniques, periods and artistic approaches.
A tailor-made project designed both to magnify spectacular individual exhibits and to highlight wider stylistic contexts.
An interesting challenge in view of the purpose-built premises, which nonetheless raised complex questions in terms of visitor routing and technical set-up.